Tuesday, August 7, 2012

The rise and fall of DOSA PLAZA


No, this blog doesn’t talk about success or failure of Dosa Plaza (speciality food chain, which serve over 106 types of Dosa).... I am not an expert to write on such issue.   This blog is just an expression of a loyal customer, who is now more than disappointed with distorting services of this potential food chain.

In 2006-07, I first got chance to try dosa of Dosa plaza; when its Kothrud outlet had just opened.  I became fan of this place, in my very first visit.  Good interior (not luxurious, but definitely trendy and hygienic), well mannered and uniformed service staffs, competitive price, wide range of dosas in menu card, and biggest thing – ultimate taste.   It was sure winner, so it did.   In subsequent visit, I tried almost all of them, from traditional to experimental one (Mexican and American stuffing dosa); but Garlic roast is my favourite, and it was a consistent order in my all visits to all its outlets (they had couple of, at Mumbai-Pune expressway as well).    With time, somehow I could not visit any Dosa plaza outlet for few years. I can think of two reasons; first, I moved to pimple Saudagar, where it does not have any outlet nearby, second, now a day’s new entrepreneurs keep on starting new food chain – so I was busy trying them.  

On 28th July (Saturday), I along with couple of my friends was going to Mumbai; as usual, we stopped at food court near khapoli.   We hungry souls were desperately checking out food outlets to decide what to eat, and guess what – Dosa plaza ....   a momentarily happiness in heart, which fade away by  looking at the condition of outlet, extremely ill managed and dirty, torn posters, poor lighting... looking like roadside food stall.   Ignoring its state, and rude (read not so polite) behaviour of service staff, we decided to go with it, off course Garlic roast was in order list.    In next 10 min, we were served with one of the worst dosa I ever had, partly burned, no taste, it was somewhere between yuk and thhuuu..... anything but eatable.     I got the reasoning of ill state of its existing outlets, and no new outlet in any new area........

Now, this is not going off my mind, once it was so good and... only in few years time.. it’s nothing but a disappointment.   I wish it bounced back and control its quality and may manage its expansion; but first thing first, Dosa plaza may survive.